The Great East Japan Earthquake: Delivering Chocolates and Messages in “MAGOKORO” Campaign

19 December 2013 – Harumi KAWAGOE (On the right hand side), a member of Tokyo Office, AAR Japan, giving a chocolate with a message to a woman at Nakazuma Temporary Housing Complex, Kamaishi City, Iwate. “The message made me cheerful.” The woman said.

Association for Aid and Relief, Japan (AAR Japan) has been conducting a campaign named “MAGOKORO” - meaning cordiality - where AAR Japan delivers chocolates and messages of support sold in cooperation with Rokkatei Confectionery Co. Ltd, Hokkaido, to disaster areas of the Great East Japan Earthquake. In this campaign, AAR Japan responsibly delivers chocolates (500 yen/box including tax) bought for disaster areas to there. In 2012, 1052 chocolates were bought from 24 November to 25 December and 863 of them were directly delivered to people living in temporary housing complexes in Iwate Prefecture (Rikuzentakata City, Kamaishi City and Otsuchicho Town) and Fukushima Prefecture (Soma City and Shinchimachi Town).